Rock Valley Credit Union (RVCU) was among 181 credit unions nationwide named as winners of the prestigious Diamond Awards, America’s Credit Unions Marketing, PR & Development Council’s annual competition recognizing excellence in credit union marketing. RVCU received recognition for its Don’t Panic campaign in the Best of Humor and Wit Category.
https://youtu.be/24oawLvfvlE?si=VGrTpDVzxz368uTX
America’s Credit Unions Marketing, PR & Development Council announced the winners of this year’s Diamond Awards, recognizing the most effective and innovative marketing campaigns across the credit union industry. This year’s competition drew a record 1,481 submissions, with 181 organizations from 42 states elected as winners.
“We are honored to be recognized among the best in the industry. This campaign for our team at RVCU is special because we decided to venture into humor to tell these relatable and sometimes embarrassing money moments that we experience. The good news is that credit unions are here to help – judgement free – and get you to where you want to go in life,” said Ana Montoya, Vice President of Marketing at RVCU. “We are proud to recognize RVCU and this year’s Diamond Award winners for their entries that deliver both creativity and results,” said Lorrell Bellotti, Diamond Awards Co-chair and Chief Marketing Officer at Western Vista FCU in Cheyenne, Wyoming. “These entries demonstrate an understanding of the people we serve and strategic execution that delivers measurable impact.”
Submit A News Item
"*" indicates required fields